Hey Nathalie,

One idea Eric and I have been talking about is an "iSpark VS iSpark" video! This could be a really fun idea having Eric battle himself on the iSpark. The video below will illustrate the idea, but keep in mind that this was taken from a shoot Eric and I did last summer. You will notice that this video is NOT a pads battle. I cut together some demos so you could visualize it. The video I envision would be a scripted battle with a little improv that Eric would compose. I would also incorporate different camera angles and close-up product shots like videos Eric & I have done in the past. This battle can be shot in almost any environment & would be AWESOME!!!

Eric & I have worked on a few "Pads - Style" videos in the past.

A few videos we've produced to reference the quality of our work.

We can approach promo videos for the iSpark in different ways.

I love this concept from your website. 

I would enhance this concept by having the Music track be a part of the story. The artist starts off in his bedroom working on a track. He leaves his home to collaborate with other musicians in a studio setting. After he gets the track completed, he rushes to the club to perform this new track at his weekly set OR sits in with a live band. The room is on fire, people are dancing & the iSpark is the hero. Not only does the Music Track become a character in the video, it drives home the idea that the iSpark creates the music that we all listen to.

I have a more ideas & other reference materials, but this will at least get the ball rolling.

Thanks for your time Nathalie!